McDonald's Caltex Farlim do it's part on Earth Hour Day!!This is the store event we held during the earth hour day on the 28/03/09. Action speaks louder than words. Eventhough our action is not a big event as other,but we still manage tu pull it off. On that night we manage to increased our Sales and GCs for that particular hour! This event attracted customers to come because they know Mcdonald's against "Gobal Warming". This is a way to show to customer even though we're a Multibillion company,we do have a sense of humanity and compasion.
All it takes is just a lillte self awareness.
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